Clear branding costs before production starts.
Branded products require artwork checks, branding setup and production preparation. Lilly White confirms setup fees, unit branding costs and artwork requirements before quote approval.
All branded items require setup fees.
Setup fees are charged per unique branding setup
A unique setup is based on the same artwork, the same branding method and the same branding position.
Unit branding costs still apply
The setup fee prepares the job. The unit branding cost is charged per branded item.
We confirm fees before approval
Setup fees, branding costs, artwork requirements and product availability are confirmed before final quote approval.
How setup fees are grouped.
Setup fees should be clear and fair. The same setup should not be charged again just because the order has multiple sizes or variants.
Same logo, same position
If the same logo is embroidered on the left chest of different shirt sizes, one setup fee applies for that setup.
Different positions
If the same logo is branded on the front and back, separate setup fees apply because they are different positions.
Different methods
If the same logo is embroidered on one item and laser engraved on another, separate setup fees apply.
Better artwork gives better branding results.
AI, EPS, PDF or SVG artwork is preferred for most branding methods.
PNG or JPG files should be high resolution and clear, especially for full-colour printing.
If artwork is not production-ready, a redraw or artwork preparation step may be required.
Branding layout and artwork details should be checked before production starts.