Vector artwork
Vector artwork is the preferred file type for most branding methods because it remains sharp when resized and allows colours or elements to be adjusted.
Good vector formats include AI, EPS, CDR, SVG and editable PDF. If a logo becomes pixelated when zoomed in, it is probably not vector artwork.
When image files can be used
High-quality PNG or JPG files may work for certain digital branding methods, embroidery, sublimation, stickers and direct-to-product printing.
However, if colour changes, separations, fine adjustments or sharp scaling are required, vector artwork will usually be needed.
Logo redraw and vector preparation
If a logo is blurry, too small, flattened, low resolution or not editable, it may need redraw or vector preparation before branding can proceed.
Lilly White includes a logo redraw option in the cart quote form. The current redraw fee is P350 if required.
Pantone, CMYK and colour matching
Digital branding is commonly produced in CMYK, while Pantone references help guide colour matching more accurately.
Exact colour matching can vary depending on material, branding method, machine calibration and the supplied artwork file. For best results, Pantone colours should be embedded in vector artwork where possible.
Small text and fine details
Small text, thin lines, trademarks and fine details can close up, blur or become unreadable depending on the branding method and product texture.
As a general rule, embroidery needs larger text than laser or digital methods. Text on textured materials should be kept larger and bolder.
Product branding guidelines
Each product has its own branding positions, size limits and recommended branding methods.
Branding outside the recommended position or size may not produce a reliable result. Lilly White checks these requirements during the quote process.
Popular branding methods
Common branding methods include embroidery, screen printing, pad printing, laser engraving, debossing, foiling, sublimation, digital transfer, direct-to-product printing, vinyl stickers and domed stickers.
The best method depends on the product material, logo detail, quantity, budget, finish and required durability.
Personalisation
Personalisation means adding individual names, initials, numbers, job titles or unique details to each item.
This is useful for uniforms, awards, teamwear and staff gifts, but it usually requires a spreadsheet/template and may add extra cost and lead time.