Branding Services

Professional branding for gifts, clothing and promotional products.

Choose the right branding method for your product, artwork and budget. Every branded order is checked for product suitability, setup fees, unit branding costs, artwork requirements and lead time before approval.

Method Guide

Compare all available branding types.

Each method below explains what it is best for, what artwork is normally required and how setup fees apply. You do not need to choose alone — Lilly White will help confirm the best method for your product.

Premium stitched finish

Embroidery

Best for

Golf shirts, jackets, caps, uniforms, towels, bags and premium staff wear.

Artwork requirements

Vector artwork is preferred. Logos usually need to be digitised before production. Very small text and fine detail may need adjustment.

Setup fees

Setup/digitising fee applies. Unit branding costs are charged per item.

Bold bulk branding

Screen Printing

Best for

T-shirts, bags, flat fabric items, promotional clothing and larger branded runs.

Artwork requirements

Best suited to simpler artwork, strong colours and clean vector files.

Setup fees

Setup fees apply per print setup, position and colour requirement.

Small and curved items

Pad Printing

Best for

Pens, keyrings, USBs, small plastic items and compact promotional products.

Artwork requirements

Simple vector artwork works best. Small details may need to be enlarged or simplified.

Setup fees

Setup fees apply per pad print setup, position and colour requirement.

Clean permanent marking

Laser Engraving

Best for

Metal pens, drinkware, awards, plaques, tools, USBs and executive gifts.

Artwork requirements

Vector artwork is preferred. Fine detail must be checked against product size and surface texture.

Setup fees

Setup fees apply per engraving setup and branding position.

Subtle premium engraving

CO2 Laser Engraving

Best for

Wood, leatherette, glass, organic materials and selected premium gifts.

Artwork requirements

Simple vector artwork is best. Fine lines may disappear on textured surfaces.

Setup fees

Setup fees apply per CO2 laser setup and position.

Fine engraved detail

Laser Etching

Best for

Selected metal, glass and hard-surface products where a refined permanent mark is required.

Artwork requirements

Vector artwork is preferred. Very small text and solid blocks should be checked carefully.

Setup fees

Setup fees apply per laser etching setup and position.

Pressed executive finish

Debossing

Best for

Notebooks, folders, leatherette products and premium corporate gifts.

Artwork requirements

Clean, simple vector artwork works best. Fine details may not press clearly.

Setup fees

Setup fees apply per debossing die/setup and branding position.

Metallic premium effect

Foil Hot Stamping

Best for

Notebooks, folders, packaging, leatherette items and executive gifts.

Artwork requirements

Simple vector artwork is preferred. Fine details and tiny text may need adjustment.

Setup fees

Setup fees apply per foil setup, colour and branding position.

Full-colour apparel branding

Digital Transfer

Best for

Detailed logos, full-colour artwork, sportswear, caps, headwear and selected clothing.

Artwork requirements

High-resolution or vector artwork is required. Textured fabrics, seams and fine details must be checked.

Setup fees

Setup fees apply per transfer setup and position.

Full-colour product print

Direct to Product

Best for

Selected flat or gently curved hard goods, drinkware, gifts and smooth product surfaces.

Artwork requirements

High-resolution artwork is important. CMYK is commonly used and exact Pantone matching may not always be guaranteed.

Setup fees

Setup fees apply per direct-to-product setup and position.

Full-colour bag branding

Digital Printing on Bags

Best for

Selected bags and shopper products where full-colour artwork is required.

Artwork requirements

High-resolution artwork is required. Bag texture and material can affect final print quality.

Setup fees

Setup fees apply per digital bag print setup and position.

Full-colour drinkware print

Digital Printing on Drinkware

Best for

Selected bottles, mugs, tumblers and drinkware items.

Artwork requirements

High-resolution artwork is required. Curved surfaces and transparent materials must be checked.

Setup fees

Setup fees apply per drinkware print setup and position.

Vibrant colour transfer

Sublimation

Best for

Banners, flags, lanyards, selected mugs, polyester fabrics and suitable display products.

Artwork requirements

High-resolution print-ready artwork is required. Templates must be followed where supplied.

Setup fees

Setup fees apply per sublimation setup and artwork layout.

Edge-to-edge custom colour

Custom Sublimation

Best for

Hoppla-style custom products, selected fabrics and products designed for full-colour all-over branding.

Artwork requirements

Artwork must follow the product template. CMYK artwork is normally required. White cannot always be printed in digital processes.

Setup fees

Setup fees apply per custom sublimation setup. Minimum order quantities may apply depending on the product.

Flexible full-colour stickers

Vinyl Stickers

Best for

Smooth and rigid surfaces where full-colour sticker branding is suitable.

Artwork requirements

CMYK artwork is normally required. Fine detail and tiny text should be avoided.

Setup fees

Setup fees apply per sticker setup and cut requirement.

Raised glossy sticker finish

Domed Stickers

Best for

Selected hard goods, badges, gifts and products with suitable recessed or flat areas.

Artwork requirements

Full-colour artwork can be used. The product surface and recess area must be checked.

Setup fees

Setup fees apply per dome sticker setup. Some products may need debossing/recess preparation.

Creative packaging sleeve

Belly Bands

Best for

Notebooks, gift sets, packaging and products where a printed wrap can add extra brand presence.

Artwork requirements

Artwork should be supplied in CMYK and designed for the correct belly band size.

Setup fees

Setup fees apply per belly band artwork/setup and production run.

Large-format event branding

Display Branding

Best for

Banners, flags, gazebos, tablecloths, exhibition stands and retail/event activations.

Artwork requirements

Artwork must follow the correct template. CMYK, high-resolution images and converted text are recommended.

Setup fees

Setup fees apply per display artwork layout and print setup.

Branded presentation packaging

Custom Packaging

Best for

Custom boxes, custom bags, premium gift packaging and campaign-specific presentation.

Artwork requirements

Artwork must be designed on the correct template so folds, cut lines and print areas are correct.

Setup fees

Setup fees apply per packaging template/setup. Minimum quantities may apply.

Raised modern 3D effect

Silicone Transfer

Best for

Selected apparel, caps, headwear, uniforms and teamwear where a raised flexible logo is suitable.

Artwork requirements

Clean logo shapes work best. Product material and logo detail must be checked before approval.

Setup fees

Setup fees apply per silicone transfer setup and position.

Names, numbers and initials

Personalisation

Best for

Uniforms, awards, staff gifts, teamwear and items requiring individual names, initials, job titles or numbers.

Artwork requirements

A spreadsheet or approved list is usually required so spelling, matching and quantities can be checked.

Setup fees

Personalisation may add cost and lead time depending on the method and quantity.

Need help choosing?

Send us the product, quantity, logo and deadline. We will confirm product suitability, branding position, setup fees, unit branding costs, artwork requirements and expected lead time before production.

Important

Every branding method has limits.

Small text, thin lines, low-resolution artwork, textured materials, curved surfaces and large solid print areas can affect the final result. Lilly White checks these details before production so your branded products are approved with realistic expectations.

Scroll to Top
Need help choosing? Chat to us