Preferred file formats
Vector artwork is preferred for most professional branding because it can scale cleanly without becoming blurry.
Vector files also allow colours, text and logo elements to be adjusted for the selected branding method.
- AI
- EPS
- SVG
- Editable PDF
- CDR where available
How to tell if artwork is vector
A simple way to check is to zoom in closely. If the logo stays sharp, it may be vector. If it becomes pixelated or blurry, it is likely an image file.
Some PDF files contain vector artwork, while others only contain a flat image. We can check this during the quote process.
PNG and JPG files
PNG and JPG files may work for some digital branding methods, but they must be clear, high resolution and suitable for the final branding size.
Small images copied from websites, email signatures or WhatsApp messages are often not suitable for production.
Convert text to curves or paths
Where possible, text in artwork should be converted to curves, outlines or paths before sending final production files.
This prevents font substitution issues where a font changes because the production system does not have the same font installed.
Pantone and CMYK colours
Pantone references help with colour guidance, especially for corporate colours. CMYK is commonly used for digital print and display artwork.
Exact colour can vary depending on the material, branding method, machine setup and supplied artwork. We recommend supplying Pantone references where colour consistency is important.
Display and large-format artwork
Display items such as banners, flags, gazebos and fabric prints should use the correct product template.
Large-format artwork should be supplied at the correct size, in CMYK, with high-resolution images and text converted to curves where possible.
Small text and fine detail
Small text, thin lines and fine details can close up, blur or become unreadable depending on the product and branding method.
Embroidery usually needs larger, simpler detail than laser engraving or digital print. Text on textured materials should be kept larger and bolder.
Logo redraw or vector preparation
Logo redraw may be required if the supplied artwork is blurry, too small, flattened, low resolution, not editable or unsuitable for production.
The cart quote form includes a logo redraw option. The artwork redraw fee is P350 if required.
Artwork checklist before sending
Before sending artwork, check that your logo is clear, correct and approved by your company.
Also confirm whether you have any brand colour rules, preferred logo position, required deadline or special production instructions.
- Send vector artwork where possible.
- Include Pantone colours if brand colours matter.
- Avoid screenshots or low-resolution images.
- Check spelling, phone numbers and web addresses.
- Tell us if names, job titles or personalisation are required.
- Mention your deadline before quote approval.