Events need more planning than ordinary product orders. Branded items must arrive on time, match the event purpose and support the experience of attendees, staff and sponsors.
Start with the event type
A conference, expo, product launch, training day, sports event or internal staff event will each need different branded products. Decide what the products must do: identify staff, guide visitors, thank delegates, promote sponsors or create brand visibility.
Build the product list
Common event branding items include lanyards, name badges, bags, notebooks, pens, drinkware, T-shirts, caps, banners, display items and staff apparel.
Confirm quantities carefully
Estimate the number of attendees, staff, speakers, VIPs and spare items needed. For clothing, collect sizes early and allow for a few extras where possible.
Prepare artwork early
Event artwork may include company logos, sponsor logos, event names, dates and campaign messages. Multiple logos can require extra layout checks and approvals.
Think about branding positions
A logo on a bag, T-shirt and banner may each require different branding methods and setup fees. Keep artwork consistent but allow for product-specific adjustments.
Allow time for approval and production
Event deadlines are fixed. Late artwork approval or last-minute product changes can create pressure. Request quotes early so product availability, branding and delivery can be confirmed.
Final thought
A good event order is planned backwards from the event date. Lilly White can help you check products, quantities, branding methods and realistic lead times before production.